UI/UX DESIGN (WEB)

Redesign Website For LOOP Social

LOOP Social is a group messenger product, dedicated to recreating the group messaging experience for college students. The mission of the LOOP Social website is to drive people to download our apps and improve the first impression for potential customers.
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To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of Loop Now Technologies, Inc.

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My Role and Contribution

Led the redesign of the marketing homepage and the design of the new download page. My role was focused on research, testing, collaboration and visual design. My contributions included:
- Redesigned Loop. Social's responsive website to drive app downloads.
- Communicated and collaborated with a marketing agency to come up with copy and video for homepage.
- Designed a Hi-Fi prototype for desktop, mobile, and tablet sizes, iterated and validated with target users.

Timeline

4 Weeks

My Team

One front-end engineer, a marketing team, and a marketing agency

Problem

Low conversion rate of first-time app downloads

In June 2017, we released a beta version LOOP Social, which is a group messenger product, dedicated to recreating the group messaging experience for college students. It is always challenging for a new app to get discovered, and app downloads increased in such a crowded market without spending millions on advertising. We had low conversion rate for the first-time app downloads on the website. How might we drive app downloads for a new visitor who has only seen a Facebook/ Instagram ad once about the product?

Solution

We redesigned the homepage by adding a clearer value proposition, a stronger call to action and making it more mobile friendly. Additionally, we added different alternatives for sign-ups and downloads. Our solution is aligned with branding and existing UI, and it's shipped.

Homepage Before

Homepage After

New Download Page

Reflection

Top Takeaways

In addition to making app content discoverable on the web, it is important to use other methods to drive users to the mobile website. These methods are often a lot cheaper than buying app downloads.

If I had more time with this project, I'd like to work with the marketing agency to test out different homepage copy to see how it resonates with different users.
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