I am a goal-oriented, empathic and proactive product designer with excellent interpersonal, analytical and problem-solving skills.
Over the past 8 years, I've led the launch of 0-1 products and crafted impactful growth and retention experiences for B2C and B2B platforms such as Cerebral, IvieDrive, Reforge, Thumbtack, and Firework.
Built the design from scratch that helped the company generate 1M ARR and attract 1000+ paid members ($49 a year) within a month after the release in iOS and web.
Read StoryRedesigned mental health assessment initiatives, achieving an 88% increase in user acquisition and conversion.
Read StoryCreated new pricing and packaging designs for teams and individuals, leading to a 14%-22% increase in retention rate.
Read StoryCreated push notification from scratch and increased Month 1 retention rate from 70% to 82% within a month.
Read StoryRedesigned the progress page to showcase recent activities, journals, session summaries to improve retention rate.
Invented and launched Reveal Video from the ground up, seamlessly combining horizontal and vertical video for a uniquely immersive experience. This innovation helped Firework get featured on the Apple Store, Google Play, and other major platforms.
Read StoryLed the dashboard design for video.io to help developers access information and manage assets easily.
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