Hey, welcome to my portfolio

I am Rosie, a goal-oriented, empathic and proactive product designer with excellent interpersonal, analytical and problem-solving skills.

Get in touch

I'm Rosie, and I am
a senior product designer

I am a goal-oriented, empathic and proactive product designer with excellent interpersonal, analytical and problem-solving skills.

I specialize in product strategy, systems thinking, design craft, and team collaboration

πŸ‘‹πŸΌ Hi I'm Rosie, a senior product designer helping companies create impactful growth, retention, and monetization experiences. Over the past 8 years, I've helped launch products for B2C and B2B platforms such as Cerebral, Thumbtack and Reforge πŸ˜„.

Hello, welcome
to my portfolio
Marketplace
Mobile, Web

Thumbtack Plus Membership

Built the design from the scratch that drove the company generate more than $50k revenue and attract 1000+ paid members ($49 a year) within a month after the release in iOS and web.

Read Story
B2B2C monetization
Web

Reforge Pricing and Packaging

Built new pricing and packaging for teams and individuals. Led subscription management design on billing and account page.

Read Story
Social Media
iOS, Android

Redesign Firework Onboarding

Redesigned onboarding experience for Firework, used by millions. Increased the conversion rate of finishing the onboarding flow by 20%.

Read Story
SaaS Developer Tools
Web App

Dashboard Design

Led the dashboard design for video.io to help developers access information and manage assets easily.

Read Story
Social Media
iOS, Android

Experience A New Perspective With Reveal Video

Invented and released Reveal Video with team, where combines horizontal and vertical video into a uniquely immersive experience. It helped Firework get featured by Apple Store, Google Play, etc.

Read Story
Ecommerce
Web

Lunya Web Redesign

Make Lunya more appealing and compelling for a new visitor who has only seen a Facebook / Instagram ad about the brand.

Read Story
Social Media
Desktop and Mobile App

Incognito Group Chat: Beyond the MVP

Created the incognito feature for college students via mobile and desktop apps where they can chat in a safe and fun environment. It became one of the most valuable features for LOOP Social.

Read Story
Social Media
Web

Redesign Website For LOOP Social

Led responsive web design for LOOP Social, which increased app downloads by 2X.

Read Story
Social Media
iOS, Android

Growth Experiment Project For Firework

We used A/B testing as a tool to unlock the information needed to improve conversion, deepen engagement, and maximize the positive experiences of our users.

Read Story
Testimonials

People love to work with me

Rosie was an amazing product designer, teammate, and partner to her working teams at Cerebral. I don’t think I have ever received so much positive feedback from product and engineering about a designer being such a strong communicator, a quick executor, and someone who always makes herself available to answer questions, to have a live conversations to brainstorm solutions, and to QA to get something to the finish line for launch.

On a personal level, Rosie cares deeply about her design team, design systems and ceremonies. She has been a leader in documenting processes for our design team and sharing them with the broader organization to set a new standards. She led brainstorms and worked closely with product to assess and rank opportunities. She is a true thought partner, and any company would be lucky to have her!

Becca Kendall
Head of Creative @Cerebral

What I admire most about Rosie is her infectious collaborative spirit. She infuses every brainstorming session with enthusiasm, turning discussions into dynamic exchanges of ideas. Her openness to feedback and relentless pursuit of improvement have not only elevated her work but have also inspired our entire team to reach new heights.

Additionally, she is a strong communicator, consistently available to address engineers' questions through office hours, meetings, and async communications, and led QA to ensure we deliver the best possible experience. She is also an amazing designer and strategic thinker who deeply cares about user needs, ensuring the creation of user-centric solutions through in-depth research while upholding a clear strategic vision for the product.

Raman Pahwa
Senior Engineer Manager@Cerebral

Rosie is a thoughtful, methodical designer who brought immense value to our team - diving right into solving some hairy problems. She was able to quickly get up to speed and become laser-focused on the needs of our users. She's also great to work with, being extraordinarily receptive and responsive to feedback throughout our collaboration. Any company would be lucky to have Rosie's talents and enthusiasm for problem-solving!

Adam Green
Lead product designer @Reforge

I worked with Rosie as a tech lead on large feature projects where she was the lead designer, and collaborating with her was wonderful and fun. She is a true expert, and she deeply cares about the details -- but she is also incredibly pragmatic and knows how to choose her battles and abides by the principle of "strong opinions, loosely held." For all those reasons and more, I think she's a fantastic designer, and I hope we get to work together again.

Wendy Dherin
Senior software engineer @Reforge

Rosie is a talented designer that I was lucky enough to work with at Reforge. While there, she created exceptional front-end designs and experiences for users during a company-wide pricing and packaging change. She is a collaborative team player who works seamlessly with designers and product pods to ensure alignment. Rosie has a deep understanding of customer needs, which she demonstrated through her user interviews and design reviews.

Tess Peppers
Senior product manager @Scribd