Hey, welcome to my portfolio

I am Rosie, a goal-oriented, empathic and proactive product designer with excellent interpersonal, analytical and problem-solving skills.

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I'm Rosie, and I am
a senior product designer

I am a goal-oriented, empathic and proactive product designer with excellent interpersonal, analytical and problem-solving skills.

I’m Rosie, a product designer who delivers fast, impactful designs with a strong business and customer-centric mindset

Over the past 8 years, I've led the launch of 0-1 products and crafted impactful growth and retention experiences for B2C and B2B platforms such as Cerebral, IvieDrive, Reforge, Thumbtack, and Firework.

Hello, welcome
to my portfolio
Marketplace
Mobile, Web

Thumbtack Plus Membership

Built the design from scratch that helped the company generate 1M ARR and attract 1000+ paid members ($49 a year) within a month after the release in iOS and web.

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Mental health
Mobile, Web

Cerebral free mental health assessments

Redesigned mental health assessment initiatives, achieving an 88% increase in user acquisition and conversion.

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B2B monetization
Web

Reforge Pricing and Packaging

Created new pricing and packaging designs for teams and individuals, leading to a 14%-22% increase in retention rate.

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Mental health
Mobile

Cerebral push notifications

Created push notification from scratch and increased Month 1 retention rate from 70% to 82% within a month.

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Mental health
Mobile, Web

Revamp the progress page

Redesigned the progress page to showcase recent activities, journals, session summaries to improve retention rate.

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Social Media
iOS, Android

Experience A New Perspective With Reveal Video

Invented and launched Reveal Video from the ground up, seamlessly combining horizontal and vertical video for a uniquely immersive experience. This innovation helped Firework get featured on the Apple Store, Google Play, and other major platforms.

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SaaS Developer Tools
Web App

Dashboard Design

Led the dashboard design for video.io to help developers access information and manage assets easily.

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