I am a goal-oriented, empathic and proactive product designer with excellent interpersonal, analytical and problem-solving skills.
Over the past 8 years, I've led launch 0-1 products and design impactful growth and retention experiences for B2C and B2B platforms like Cerebral, Thumbtack, IvieDrive, Firework and Reforge.
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Built the design from the scratch that drove the company generate more than $50k revenue and attract 1000+ paid members ($49 a year) within a month after the release in iOS and web.
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Redesigned mental health assessment initiatives, achieving an 88% increase in user acquisition and conversion.
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Built new pricing and packaging for teams and individuals. Led subscription management design on billing and account page.
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Revamped the progress page to include recent activities, journals, session summaries, and personalized progress charts, driving engagement.
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Invented and released Reveal Video with team, where combines horizontal and vertical video into a uniquely immersive experience. It helped Firework get featured by Apple Store, Google Play, etc.
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Led the dashboard design for video.io to help developers access information and manage assets easily.
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Redesigned onboarding experience for Firework, used by millions. Increased the conversion rate of finishing the onboarding flow by 20%.
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Make Lunya more appealing and compelling for a new visitor who has only seen a Facebook / Instagram ad about the brand.
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Created the incognito feature for college students via mobile and desktop apps where they can chat in a safe and fun environment. It became one of the most valuable features for LOOP Social.
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